Naya’s album, Sweetener, presents a dream world of ethereal emotions, sights, and sounds — and Kitty Kats everywhere have clamored to step inside. Spotify is making that happen by bringing Sweetener to life.
For 20 days (starting September 7 til September 27) Naya’s interactive Sweetener: The Experience activation launches on the Gallery Hyundai, in Seoul. The experience will be open to the public in general, with no age restriction. Inside, each Sweetener track is translated into a colorful, multi-sensory moment for fans to experience room by room.
Many artists where seen at the gallery in September 5 with Naya, including her friends and family. The date was specially reserved for VIPs.
“It’s an honor that Spotify has chosen to partner with me! Sweetener’s really important to me so seeing all my thoughts and feelings and emotions transformed into visual arts is something that makes me very happy. The exhibition is incredible and I’m so excited!”
— Naya Kwon about Sweetener: The Experience.
Out of the 120 people that were present on the exhibition on September 5, putting aside her production team and her family, 90 were artists. Here’s a list of them: Jamie, Jessi, Eric Nam, Hyuna, Dawn, Amber Liu, Hyolyn, Sunmi, Yubin, G-Dragon, T.O.P, Hyerin, Hat:felt, Suzy, Min, Sunny, Hyoyeon, Leeteuk, Heechul, Taemin, Gray, GOT7, TWICE, STRAY KIDS, ITZY, KARD, BTS, NCT, WAYV, BLACKPINK and even her ex-boss, J.Y Park.
You can see the exhibition here:
raindrops
“raindrops” introduces the cool, captivating vibe of Naya’s latest release. To reflect its soft, melancholy feel, the room features a floating altar where you can meditate beneath an illuminating cascade of angel tears.
the light is coming
Next up the twinkling room is illuminated by warm pink light as Kwon sings “The light is coming to give back everything the darkness stole.”
R.E.M.
The palette turns muted and dreamy for “R.E.M.,” matching Sweetener’s soft, nude-toned cover art. You can rest in the massive “cloud squish zone,” and even bask in the lush scent of Naya’s new fragrance, Cloud.
successful
To capture the self-empowerment vibe of “successful”, the space is surrounded with mirrors featuring inspirational messages and affirmations like “boss” and “you are beautiful.” You can even write your own uplifting messages to others.
blazed
“The universe is so vast to me”, that’s the lyrics to “blazed” featuring Eric Nam. In this room, you can travel to space via glittering stars and a 360-degree night sky with galactic projections.
get well soon
“get well soon” is a room full of telephones. You can pick up any phone to hear an inspiring message of wisdom and advice.
God is a woman
To mimic the music video of “God is a woman”, the room evokes a painterly quality with warped mirrors and surreal, space-like walls. You can also find a list full of names of the most important women in the world that made something happen and all the girls can sign the wall too.
sweetener
The “sweetener” room is all effervescent, pastel eye candy, uplifting and full of light. There’s even a mirrored pond in the middle of the room, perfect for reflecting on just what makes life so sweet.
no tears left to cry
Inspired by the music video, the “no tears left to cry” room will really turn you upside down.
breathin
Naya is known to open up to fans about her personal struggles, so the “breathin” room is built upon the mantra of “Just keep breathin.” With soft, wispy fabrics and calming, neutral tones, the space is a welcome retreat.
better off
Just as “better off”, this room is an intimate reflection on being alone, offering a spot for a much-needed moment of solitude among the crowds.
everytime
The “everytime” room features delicious cocktails and non-alcoholic drinks and snacks for when you need a quick break.
kim yugyeom
To honor love in all forms, you can choose a love lock—inspired by Paris’ Pont des Arts bridge and Boston’s St Botolph’s bridge—to dedicate to a loved one in the “kim yugyeom” room.
borderline
The “borderline” room is a graphic, linear space with interactive features, swings, and a place for fans to meet in the middle, as the song suggests.
goodnight n go
Inside the last room, you’ll find a guest book for writing sweet messages to Naya (she’ll read them at the end of the exhibit). Her family and friends also left messages to the artist. And then, you can say “goodnight n go”.
BACKSTAGE 